International Society of Typographic Designers ‘Undiscovered Country’ brief
The International Society of Typographic Designers (ISTD) released a brief that asked designers to look into death, my response was to explore humanity’s quest to defy death and attain immortality.
Published research highlights the role of science and technology in strategies to overcome death, this has formed an active transhuman movement. Transhumanists seek to enhance the human body through technology (including robotics) to triumph over human weakness, stall ageing and defeat natural death. Some believe that to transcend death and reach our full potential, humans must leave their mortal bodies behind, merging human consciousness with the digital to become Posthuman.
The target audience was outlined to be middle-aged, discerning, intellectual, literary and design-aware individuals who are mostly unaware of Transhumanism. People fascinated by the new, who keep up to date with technological innovation. They are curious and future oriented.
Intense debate surrounds the the movement as progress in life extending technologies are speeding ahead, with the prediction being that humans will be able to live forever in only a few decades. But is this is a safe or ethical path for humanity to take? My ‘2050’ card game provokes people to think about the implications of Transhumanism for humanity and the planet.
As a conversation starter, the ‘2050’ game addresses both sides of the Transhumanism debate to challenge players to determine how they feel about Transhumanism, to take a side and get involved.
For this brief designers were asked to create a solely typographic response with minimal graphics, using type to communicate the visual message. I approached this by utilising my typographic treatment to focus on the transition (from current state to potential digital future state) and playing on the idea of time.