Timmy’s Future Travels
Educating kids on Climate Change
Somehow it seems that messages about climate change and what people need to do to help prevent it, have fallen on deaf ears. The aim of this work was to create something that would raise awareness of the topic with children as well as basic preventative steps. The intention being that the families would be targeted as an extension if the work held the child’s attention.
To hold their attention the strategy was created to be engaging and entertaining, to contrast the doom and gloom that usually surrounds conversations about climate change and its future impact. I took inspiration from Metro’s ‘Dumb Ways to Die’ campaign and how it uses a playful and funny tone to get across a rather dangerous and serious message. From my research it was clear that there weren’t many who were targeting children through this kind of humour on this topic, so I created a slightly offbeat and fun story with vibrant imagery to appeal to children.
The first outcome of the work was a children’s picture book. It follows the main character Timmy through his travels in the future, depicting the climate change related dilemmas he faces along the way. The topic of climate change is deliberately only alluded to with this first outcome, so that the book would be entertaining and not have a campaign feel.
The second outcome of the strategy was introduced on the back cover of the picture book. A battered and bruised Timmy prompts the reader to download his game to help him on his next future adventure. But unlike the book it very obviously references climate change, as the mission is for the player to save water and energy on the different levels throughout.
The key takeaway is that to help Timmy in the future (potentially the children’s future) they need to save water and reduce energy use by turning off lights.